The HOTH Launches AI Discover to Help Businesses Navigate AI Search
New program provides strategies for visibility as search engines highlight AI-driven answers.
- PETERSBURG, FL – September 25, 2025 – The HOTH, a Florida-based SEO and digital marketing company, today announced the launch of AI Discover, a new initiative designed to help businesses adapt to the growing influence of artificial intelligence in online search.
AI Discover provides resources for business owners, marketers, and agencies to understand how search platforms are shifting. Tools like Google’s AI Overviews and generative systems such as ChatGPT now present summarized answers at the top of search results, often citing only a handful of trusted sources. For many businesses, this shift means fewer opportunities to appear in front of customers unless their brand is recognized by AI models.
“With AI search, visibility is no longer about being one of many results, it’s about being one of the chosen few,” said Rachel Hernandez, Senior Director of Content at The HOTH. “AI Discover gives businesses the knowledge and tools to position themselves where it matters most.”
The HOTH has been supporting businesses since 2010 with services including managed SEO, content development, link outreach, and local search optimization. More than 200,000 businesses have worked with the company to grow their online presence. The launch of AI Discover represents the next step in that mission: preparing businesses for an era where artificial intelligence shapes consumer discovery.
The program will include:
- Educational guides explaining how AI Overviews, large language models, and generative search tools select and cite sources.
- Case studies showing how businesses have adapted to remain visible as AI changes the search landscape.
- Practical strategies for improving authority signals, structured content, and brand mentions that influence whether AI systems highlight a business.
- Ongoing updates as platforms continue to evolve their AI-driven search features.
Industry analysts have noted that the transition to AI-powered search is one of the most significant changes to online discovery in more than a decade. By prioritizing a smaller set of sources, AI tools have the potential to reshape how customers choose brands, services, and products. The HOTH’s AI Discover initiative is intended to demystify this change and provide clarity for businesses that want to stay competitive.
“Business owners don’t have time to chase every new update,” Hernandez added. “What they need is clear, actionable guidance. AI Discover makes it easier to understand what’s happening and what steps to take next.”
The HOTH plans to continue expanding AI Discover with new resources, expert commentary, and client success stories. The company emphasizes that while search technology is evolving, the core challenge remains the same: ensuring that businesses are found, trusted, and chosen by their customers.
About The HOTH
Founded in 2010, The HOTH is a digital marketing company headquartered in St. Petersburg, Florida. The company provides managed SEO, content marketing, and link-building services to businesses and agencies worldwide, helping organizations improve visibility, credibility, and growth online.
Media Contact
Rachel Hernandez
Senior Director of Content
press@thehoth.com
(877) 720-4684
www.thehoth.com
